BGEAR products come from one man’s “LOVE” for his mother due to Alzheimer's. After realizing his mother could no longer play keep-away with his hat due to her deteriorating health, Butch Grimes created a clothing line that reminds consumers of youth's comfort and simplicity. A portion of BGEAR's proceeds goes to Alzheimer's and dementia-related causes. Within every "BGEAR Hat Box," there will be a QR code that will direct you to a page of Resources & Tips to assist with caring for those inflicted by Alzheimer's/Dementia.
A portion of the proceeds will go to the 501c3 nonprofit “Who's Gonna Take Care of Me," which greatly educates and provides resources for families on the front line daily with their loved ones. The goal is to provide necessities, briefs, toiletries, and much more to families that cannot provide the basics due to the rising costs of caring for an Alzheimer’s patient.